Hip-hop legend Snoop Dogg has debuted his showtime nonfungible token (NFT) collaboration with artist Coldie in the final release of the Decentral Eyes Portrait Series.

The "Decentral Eyes Dogg" NFT was minted on SuperRare on Mon at 7:15 pm UTC and will exist on auction until Friday. SuperRare is a digital NFT marketplace that caters to buyers willing to pay up for more than sectional pieces.

The NFT is a stereoscopic 3D collage of 10 different portraits of Snoop Dogg from various stages throughout his life, underscored by an original NFT-inspired soundtrack by him. At the fourth dimension of writing, the highest bid was 169 Ether (ETH), or well-nigh $760,000 at current prices.

Snoop Dogg's long-time innovation and investment partner Nick Adler told Cointelegraph that the NFT drop is only the "beginning of Snoop's work in the NFT and art space."

He indicated that depending on how well the NFT performs, Snoop Dogg would be "admittedly open up to future collaborations with Coldie or other iconic NFT artists." Coldie told Cointelegraph that Snoop Dogg'southward management straight contacted him nigh collaborating on an NFT through SuperRare.

Adler besides mentioned that Snoop Dogg plans to have an ongoing relationship with the collector or decentralized democratic organisation (DAO) that ends upwards purchasing the NFT.

"For us, what'south interesting well-nigh the current climate is that we plan to sort of continue to evolve this piece. Like peradventure we could use this piece for other works we do, whether it's the cover of a future album or a book," he said.

Coldie also told Cointelegraph that Snoop Dogg's management squad has considered using the artwork as augmented reality labels for vino bottles, or equally a book cover.

"We could practise Snoop wine bottles that use augmented reality, where the portrait comes to life on a wine canteen. That leads so much more than value to the collector because he's got millions of eyes on the artwork."

In a recent interview nearly the NFT, Snoop Dogg said: "This applied science has inspired me to rethink how I work and release my art into the earth."

"You don't only see it, you feel it and you lot hear it. You digg? I want this piece to stand out as a representation of my vision in the metaverse. It's Decentralized, Decentral eyes."

The NFT'due south description on SuperRare explains that "The regal expanse is a nod to his hip-hop royalty. The halftone and grunge effect on his left eye speaks to his being an OG in the game and the Doggystyle references are a nod to his epic first release."

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The artwork will be shown at Nft Now and Christie'south trade show "The Gateway" during Miami Art Calendar week on Dec. 3. Information technology also volition make an advent at the Flagler Street Art Festival equally a part of the "SuperRare Monolith" in downtown Miami during Miami Art Calendar week between Tuesday and Lord's day.

On Sept. 21, Snoop Dogg announced he had been using a pseudonym to hide in plain sight as NFT Twitter influencer "Cozomo de' Medici." The wallet associated with the account has clustered an NFT collection worth over $17 one thousand thousand, including nine CryptoPunks and a number of marijuana-themed tokens.

Coldie's NFT collaboration with John Van Hamersveld'south "The Unfolding Dream" in partnership with Async is also currently up for auction until Dec. 10. He told Cointelegraph that collaboration with fellow digital creative person Sarah Zucker is on the cards for the coming months.